Guiding Principles

UC IPM’s strategic planning process was designed to actively engage the program’s diverse urban, agricultural, and natural resource stakeholder groups (within the UC ANR network and external) throughout the process to provide input into the development of the program’s strategic plan. In addition, the strategic planning process was designed to incorporate information on implementation and accountability in order to ensure an executable plan and enable progress to be assessed over time. The strategic plan sets direction for the program over the next 5 to 10 years using a broad matrix that links strategic goals and key actions with implementation responsibility and deliverables. The strategic plan is a "living document" because strategy cannot be static given the environment is always changing. Thus, the plan will be used as a flexible framework for the program to develop annual priorities and to evaluate progress.

Phase 1: Assessment: Stakeholder Focus Groups

Eight focus groups were conducted throughout the state with the following key stakeholder groups: the Urban and Community Stakeholder Advisory Group, public agency partners, UC ANR academics (in Northern and Southern California), pest control advisers (PCAs) (in Northern and Southern California), program staff, and UC IPM CE advisors. The purpose was to actively solicit broad input to provide assessment information for the Program’s strategic planning process. The desired outcomes were: 1) understanding of stakeholder insights on significant topics relevant to developing future program strategy; and 2) a list of stakeholder identified program strengths, challenges, and future opportunities. Forty-eight people external to UC IPM participated (Figure 1). Stakeholders in all the eight focus groups were very engaged in the discussion.

Phase 2: Strategy Formation: Strategic Planning Committee

The Strategic Planning Committee was carefully selected to represent the program’s primary, diverse stakeholder interests. The committee met in-person three times. The committee reviewed and discussed the summary of the focus groups’ assessment to identify the common themes for opportunities, which served as the basis for developing the strategic goals. The committee identified key actions for each broad goal then shared this basic strategy with their stakeholder contacts (Figure 2) to help ensure they were on the right track. The stakeholder feedback was discussed and the draft strategy revised. A subcommittee of program representatives worked together to determine the primary program members who would be responsible for implementing the key actions and the associated milestones/deliverables for the entire Strategic Planning Committee’s feedback. The UC IPM Program Advisory Committee (PAC) and the UC ANR Program Council provided input. All the engaged stakeholders were provided with the final draft so that they could recognize how their input was valued and incorporated. The strategic plan will not be finalized until the new Director of the UC IPM Program is appointed and agrees.

Figure 1. Stakeholder groups (external to UC IPM) that participated in the UC IPM assessment focus groups. Each group had one participant unless otherwise noted in parentheses

External Stakeholders
Pest Control Advisers
Other Private Industry
UC ANR Stakeholders
UC Riverside
UC Davis
UC Berkeley
County-Based UC Cooperative Extension
Statewide Programs

Figure 2. Strategic Planning Committee with respective stakeholder contacts
Beth Grafton-Cardwell UC ANR campus-based academic interestsUC Riverside, Entomology Department, CE Specialist National Plant and Disease Diagnostics Network, Citrus Commodity Groups/Growers, UC Riverside Depts. of Plant Pathology and Entomology CE Specialists and AES faculty, Fresno State University Dept. of Plant Science
Loren Oki UC ANR campus-based academic interestsUC Davis, Landscape Horticulture Department, CE Specialist Cal Poly San Luis Obispo, production nurseries, UC Davis Depts. of Plant Sciences and Human Ecology CE Specialists and AES faculty
Chris Greer County/Multicounty Partnership Director interests – Vice Provost of UC Cooperative Extension; previously County Director/Advisor, Rice Farming Systems, Sutter-Yuba/Colusa counties CE County/Multicounty Partnership Directors and Advisors
Nita Davidson Agency interestsCalifornia Department of Pesticide Regulation, IPM Program Representation, Urban Pest Management Multi-Unit Housing IPM, US EPA (Environmental Protection Agency) Region 9, EPA School IPM, HUD Public Housing IPM, San Francisco Dept. of Environment, Cal. Dept. of General Services – Green Building, Dept. of Public Health
Dave Tamayo Urban interestsDepartment of Water Resources, Environmental Specialist for Sacramento County, Stormwater Quality Program, and Structural Pest Control Board (SPCB), President Pest Control Operators of California (PCOC), local water quality agencies, California Stormwater Quality Association, Mosquito and Vector Control Agencies, Municipal IPM Coordinators
Sandy DeSimone Natural resources interests – Director of Research and Education, Audubon Starr Ranch Sanctuary Land managers in Southern California (includes state, federal, and non-profit), California Invasive Plant Council, California Native Plant Society (CNPS), U.S. Fish & Wildlife Service
Gary W. Van Sickle Agriculture/Commodity Board interests – Executive Director, California Specialty Crops Council Strawberry Commission, California Fresh Fruit Association, Pistachio Board, Walnut Board
Cliff Ohmart Pest Control Adviser interests – Association of Applied IPM Ecologists (AAIE) and SureHarvest California Association of Pest Control Advisers (CAPCA), AAIE
Kassim Al-Khatib, Committee Co-Chair Director, UC Statewide IPM Program, UC Davis, Plant Sciences Department, CE Specialist

NRCS, USDA National Institute of Food and Agriculture (NIFA), Western IPM Center, UC Davis Specialists and AES: Depts. of Plant Pathology and Entomology, UC ANR Sustainable Agriculture Research and Extension Program

Cheryl Wilen,
Committee Co-Chair
IPM CE Advisor Coordinator, UC Statewide IPM Program, and Area IPM CE Advisor California State Parks, Cal Poly Pomona, IPM advisors
Tunyalee Martin Associate Director Communications, UC Statewide IPM Program

UC IPM Pesticide Safety Education Program (PSEP), UC IPM Communications Staff, UC ANR Communications Services and Information Technology

Lucia Varela Associate Director Agricultural IPM, UC Statewide IPM Program, and Area IPM CE Advisor USDA Animal Plant Health Inspection Service (APHIS), County Agricultural Commissioners
Karey Windbiel-Rojas Associate Director Urban and Community IPM, UC Statewide IPM Program, and Area IPM CE Advisor UC Statewide Master Gardener Program, California Association of Nurseries and Garden Centers, retail nursery and garden centers
Roger Baldwin Associate Director Natural Resources IPM, UC Statewide IPM Program and UC Davis, Wildlife, Fish, and Conservation Biology Department, CE Specialist CDFA
Christina Adamson Business Manager, UC Statewide IPM Program  
Katherine Webb-Martinez, Facilitator Program Development Analyst, UC ANR Program Planning and Evaluation  
Sherry Cooper, Logistics Director, UC ANR Program Support Unit