Stationed throughout California, UC IPM has 11 area IPM CE advisors, and 7 affiliated CE advisor or specialists in regions where there is limited coverage or expertise by the area IPM advisors. Despite this seemingly large number of CE academics in the UC IPM Program, each advisor or specialist is focused on crops or issues important to their region and are generally experts on only one or two pest management disciplines.

UC IPM and stakeholders recognize that there are internal and external experts and resources that could be leveraged to expand the outreach capacity of the program. Additionally, there are new methods of extension that will increase our ability to deliver programs to a wider audience. Using new technology can enable UC IPM to update our information faster and be flexible with the delivery of our content to remain relevant to our users. UC IPM will need to be creative to be able to fund these programs and methods in order to be sustainable.

This strategic goal identifies key objectives and actions that will enable UC IPM to expand its capacity beyond the program’s staff and academics to better meet the varied pest management needs of Californians statewide.

Objectives
Intended Outcomes
OBJECTIVE 2A. Engage more UC ANR people in UC IPM Extension to increase capacity
KEY ACTIONS IMPLEMENTATION RESPONSIBILITY MILESTONES/DELIVERABLES
Coordinate other UC ANR experts to participate/co-lead in-depth training/workshops for PCAs. UC IPM Director, Agricultural Associate Director, proposed Agricultural Coordinator1, Urban Associate Director
  • Number of instances other UC ANR experts collaborate on in-depth PCA trainings
UC IPM CE Advisors continue to invite other academics to co-present. IPM CE Advisors and Affiliated CE Advisors
  • Internal list developed to track and communicate other academics who co-present
Invite UC ANR academics to help fill UC IPM programmatic expertise gaps for both content development and outreach efforts. UC IPM Director
  • Internal list developed of potential academics to fill identified programmatic gaps
Develop information from other UC ANR academics into online training or social media to expand how that information is extended. Communications Associate Director
  • At least one online training developed annually using other UC ANR academics information or working with UC ANR academics to develop
  • Other UC ANR academics information extended using UC IPM social media at least 12 times per year
1The Agricultural Coordinator position is currently a new proposed position
OBJECTIVE 2B. Engage non-ANR people to develop multiplier effect and increase capacity.
KEY ACTIONS IMPLEMENTATION RESPONSIBILITY MILESTONES/DELIVERABLES
Create incentives (e.g., free instructor copy of UC IPM manual) for California State Universities (CSUs) and community colleges to include UC IPM materials in their courses. UC IPM Director
  • Number of non-UC college courses using UC IPM materials
Invite non-ANR experts to present relevant, useful information to clientele and facilitate presentations, to synergize program activity and fill any program gaps (such as from California State Parks and NRCS field staff). UC IPM Director, Agricultural Associate Director, Urban Associate Director, IPM CE Advisors
  • Number of non-UC ANR expert collaborations on UC IPM educational activities
Continue and expand coordinating activities with other organizations (such as National Plant Diagnostic Network (NPDN), and participate in each other’s trainings). UC IPM Director
  • Number of activities developed and/or delivered with other organizations (consider annual survey)
OBJECTIVE 2C. Expand use of new technologies and existing methods to improve delivery to be able to be more in-depth and effective.
KEY ACTIONS IMPLEMENTATION RESPONSIBILITY MILESTONES/DELIVERABLES
Create online pest-related courses/trainings which could be hosted on UC ANR online training website. Some may provide continuing education units (CEUs). Communications Associate Director
  • At least one online course/training delivered annually
  • Online courses/trainings evaluation results documented, including participant learning outcomes (intent to adopt when applicable)
Increase train-the-trainer workshops/activities on pest management related topics for PSEP and urban. PSEP/OPIC Coordinator, PSEP Educator, Urban Educator, Urban Associate Director
  • Number of workshops/activities
  • Workshop evaluation results documented, including participant learning outcomes (intent to adopt when applicable)
Increase partnerships with programs that require CEUs, e.g., CDPR, UC Master Gardener Program, California Certified Nursery Professional (CCN Pro). PSEP/OPIC Coordinator, Urban Educator, proposed Agricultural Coordinator1
  • Number of new partnerships with program that require CEUs
Explore utilization of new technologies (e.g. mobile applications, eBooks). Communications Associate Director working with IT Supervisor
  • Pros and cons of new technologies documented
  • Decision made
1The Agricultural Coordinator position is currently a new proposed position
OBJECTIVE 2D. Explore and develop new business models to support expanding capacity and make UC IPM more sustainable.
KEY ACTIONS IMPLEMENTATION RESPONSIBILITY MILESTONES/DELIVERABLES
Explore new donations and cost recovery for online trainings and materials/publications (such as charging for CEUs). UC IPM Director
  • New donation possibilities documented
  • New cost recovery opportunities documented
  • Decisions made
Identify small contracts, grants and donations from industry for development of informational materials. UC IPM Director
  • Outside funding secured for information materials
Include expenses in grant applications. UC IPM Director working with Business Manager
  • IPM materials and services expenses included in all relevant grant budgets
Utilize marketing plan (see objective 4A strengthen marketing and branding). UC IPM Director
  • Marketing plan implemented
Explore licensing issue to generate revenue (big data, intellectual property, photos). UC IPM Director
  • Pros and cons documented
  • Decision made

Acronyms and abbreviations